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Senin, 13 November 2017

Andrew Marc is an American luxury fashion brand. The company originated as a leather goods label established in 1982. Andrew Marc is headquartered just south of Times Square, in Midtown Manhattan, New York City.

Management history



source : www.lyst.com

Founded in 1982.

In November 2004, GB Merchant Partners partnered with company's founders as part of a leveraged recapitalization, in order to enable the brand to expand its reach. However, in February 2008, the brand was acquired by the G-III Apparel Group, Ltd. (NASDAQ: GIII). The G-III Apparel Group, Ltd., led by Morris Goldfarb, made its acquisition of Andrew Marc official on Feb 11, 2008. The procurement of Andrew Marc provided G-III with a luxury brand, and an expanded mid-tier presence through the Levi's and Dockers licenses.

Merchandising



source : www.lyst.com

Andrew Marc is a luxury apparel line focused primarily on men's and women's outerwear. The brand uses innovations in leather treatments including: waxes, distressing, pigmentation, oxidation and organic dying processes.

Dog fur controversy



source : www.shopittome.com

In 2007, the The Humane Society of the United States (HSUS) reported that some Andrew Marc coats labelled as having fake fur were in fact trimmed with fur from Chinese domestic dogs, potentially indicating a federal crime. The chief executive of Andrew Marc disputed the finding.

In 2008, the HSUS filed a lawsuit claiming that Andrew Marc labeled real fur as fake fur, or labeled raccoon dog fur as common raccoon, fox or rabbit fur.

In 2009, through a court settlement with HSUS, Andrew Marc agreed to phase out raccoon dog fur usage by 2013, and improve its garment labeling practices.

In 2015, having failed to phased out raccoon dog fur usage by 2013, Andrew Marc settled a civil contempt lawsuit with HSUS. Andrew Marc was required to certify that it will nevermore sell raccoon dog fur, and to pay $25,000 to HSUS.

References



source : www.lyst.com

External links



source : www.lyst.com

  • Official website


source : www.shopittome.com

 
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